at a Glance
Andrea Lynn, is a highly accomplished entrepreneur, marketer, and business strategist. As the Founder and CEO at Twin River Strategy & Design, Andrea brings over two decades of practical experience in business strategy.
Her impressive career began with the start-up of five successful small to medium-sized businesses, during The Great Recession. These businesses grew to a valuation exceeding $1.7 million within just four years.
Following the successful sale of these ventures, Andrea transitioned into business consulting and leadership development. She honed her skills at the largest global franchise where she furthered her passion to share her hard-won knowledge and empower other businesses to thrive. Furthermore, her international experience, encompassing locations across the USA, Japan, Poland, and more, showcases her ability to identify weaknesses and implement comprehensive strategies to fortify all aspects of a business, in diverse markets.
She is adept at evaluating key performance indicators, streamlining processes, and implementing open, experiential training principles to empower business owners to achieve measurable growth. Having now owned 11 businesses, encompassing start-ups, acquisitions, and turnarounds, Andrea’s consulting approach is firmly grounded in applied knowledge and genuine empathy. This diverse background has equipped her with a sharp diagnostic eye, allowing her to quickly pinpoint the root causes of business challenges and develop tailored solutions.
Fast forward, Andrea has developed a full-circle approach to business coaching, with almost a decade of executive-level marketing experience. In 2015, Andrea stepped into a demanding role as the Chief Marketing Officer for a group of thirty-two businesses across the US. Andrea's responsibilities encompassed the entire spectrum of marketing activities, from shaping foundational branding strategies and crafting impactful digital marketing campaigns to driving targeted B2B and B2C sales initiatives. In this role she responded to the voice of the customer within the organization, ensuring that marketing efforts aligned with customer needs and market trends, delivering tangible results and a high return on investment. She also worked with management at each location to ensure quality control in marketing at the unit level, to ensure brand cohesion and top lead generation.
Now, for over seven years, Andrea has found great reward in assisting businesses with these same proficiencies in her strategy and design firm. With almost two decades of consistently achieving results, Andrea is more than a consultant; she is a true ally. She understands the unique needs and challenges faced by businesses, particularly in rural settings, and is deeply committed to supporting their journey to remarkable success.